Overview
DICO - Korean Language Education Service for Latin American K-Pop Fans
DICO is an abbreviation of the Spanish phrase “Disfruta Corea,” which means “Enjoy Korea.” It is a service designed to help Latin American K-Pop fans easily learn Korean. As a co-founder and designer, I participated in detailed planning and overall design of the service.
Starting with providing Korean language content on social media, we planned, designed, and launched web and app services that allowed users to enjoy learning Korean through K-Pop, Korean dramas, and other related content.
Problem
Lack of Educational Content for Latin American K-Pop Fans
The market was growing, but there was a lack of educational content that Latin American K-Pop fans found appealing. Through our operation of various Korean language education content, our team identified the following issues and began developing the service to address them:
- Lack of education based on popular Korean content
- Lack of Spanish-friendly basic Korean education
Personalized
Personalized Educational Content Based on K-Pop Preferences
We designed the system to allow users to choose their favorite celebrities, dramas, and related tags upon sign-up, enabling them to learn Korean through personalized educational content.